I saw the commercial did you? It was amazing and I started to do some research and I found this website. It is so sweet!
From Google’s “Loretta”
Super Bowl Commercial to Immortality
The emergence of voice
computing interfaces represents the biggest technological disruption since the
smartphone. Siri, Alexa, and Google Assistant are becoming the new universal
remotes to reality, upending multibillion-dollar business models in Silicon
Valley and beyond. Today, though, most of what people do with voice devices is
fairly prosaic—setting timers, playing music, and asking basic factual
questions.In the future, however, one of the most dramatic applications of voice technology will be to enable what's known as “virtual immortality”—the creation of digital replicas that live on after the real people who inspired them have died.
Early signs of this future have already started to show up. The new Google Super Bowl ad, “Loretta,” showcases the company’s search technology as it has never been used before: As a tool to help us remember facts about loved ones who have passed away.
The tech company HereAfter, meanwhile, uses conversational technology to help people to save and interactively share their life stories. Not surprisingly, the company's founder has an interesting take on the “Loretta” ad, which you can read here.
Other projects have begun exploring artificial immortality as well. Consider a groundbreaking effort called New Dimensions in Testimony. A joint effort by the Institute for Creative Technologies and the USC Shoah Foundation, the project aims to memorialize Holocaust survivors.
In 1943 the Nazis captured a ten-year-old boy named Pinchas Gutter and his family and imprisoned them in concentration camps. Gutter’s sister and parents were killed in the gas chambers before he could even say goodbye. He would go on to be beaten, shuttled between different labor camps, and put on a death march before finally being freed by the Red Army in 1945.
Gutter, now in his eighties, has devoted himself to sharing these horrors, giving talks and answering questions. But like all of the remaining Holocaust survivors, Gutter will not be around much longer to do so. Testimonies like his have, of course, been captured in print, audio, and film. But telling a story in person has unique power. As Rabbi Marvin Hier, the dean and founder of the Simon Wiesenthal Center, once explained, “There’s nothing like the human witness who can look you in the eye and say, ‘Look, this is what happened to my husband. This is what happened to my children. This is what happened to my grandparents.’”
Targeting the immediacy of in-person storytelling, the New Dimensions team interviewed Gutter and more than a dozen other Holocaust survivors, asking them hundreds of questions apiece in multiday sessions. The interviews took place on a soundstage inside of what looked like a giant geodesic dome. Mounted on the inside of the dome were thousands of tiny LED lights and thirty cameras recording the survivors from every angle.
Using visual-effects technologies that were originally developed for military training simulators and movies such as Avatar, the project’s scientists transformed these recordings into movie clips, which, when projected onto a special screen, appear to be three- dimensional. As holographic display techniques continue to improve, the scientists will be able to create even more lifelike holograms. They could project Gutter or another survivor into any room, illuminate him as if by the ambient lighting of that space, and allow people to walk around him. Paul Debevec, a professor of computer science at USC, says that the goal is to make it “seem like they are sitting in the same room as the audience.”
ICT’s conversational-AI experts, in turn, created a natural-language system to interpret what people were asking about and retrieve an appropriate answer in the digital version of the survivor’s brain. Those answers might be short but often are many minutes long. The system is currently being displayed in museums around the United States.
David Traum, an ICT computer scientist, says he believes that interactive preservations of the dead will become widespread in the future. If the price of the technology comes down enough, ordinary people may keep versions of their late relatives around.
Fritzie Fritzshall, another Holocaust survivor who participated in the New Dimensions project, is a believer in the technology. Most of Fritzshall’s family perished in concentration camps, forever silencing their voices. Fritzshall, too, will die before long, and she says she is glad that her digital double will continue to share her narrative. “I have passed it on to my twin, so to speak,” Fritzshall told a journalist. “When I’m no longer here, she can answer for what’s asked of me. She will carry on the story forever.”
Click on Google's Loretta commercial to check out these guys!
